Do you want to get a head start over your competitors in the tour operator industry? Marketing strategies are ever-changing so to stay ahead of the pack you must use as many tools as you can to promote your business.
Fortunately, since we live in a digital age, it's easier for you as a tour operator agency to showcase your company online using tools designed for tour agencies. In this article, we've given you the top marketing tools you should use to launch your tour operator business.
Creating a Memorable Logo
First, you need to give your tour operator agency a face by creating a memorable tour logo design. You want to set your tour operator agency apart from the rest so it has to be a unique design that's streamlined, eye-catching and exciting.
Your logo will be attached to all the marketing material you showcase so ensure it's an image that appeals to adventurers who love to travel.
Use the correct color, fonts and symbols that resonate with your target audience. Typically travel logos have distinct lines and elegant fonts. Colors such as yellow and blue are popular for travel logos as the two shades represent exciting summer vibes: blue for water and yellow for the shining sun.
These elements will help you design a strong and attractive logo you can use to launch any marketing campaign for your tour operator business.
Promote Your Company on an OTA
There are myriads of OTAs (Online Tour Agencies) on the web, so why not use them to your advantage? Search and discover as many OTAs as you can and sell your tours and activities on their platforms.
Showcasing your tours on different OTAs will help you reach your target audience better for the type of activity you're promoting.
For example, if you're organizing a diving tour, promote your activity on an OTA that specializes in diving excursions around the world. This way you're able to reach the type of people that you know will enjoy the tour you're offering.
Market Discount Codes Using Voucherify
People love discounts especially if it's on travel promotions and tour activities. Using a coupon strategy may bring in more traffic for your tours when you attach bargains to them.
A coupon is a way to influence your target audience's buying decisions. But it needs to be well thought out as it can damage your profit margin if it's done incorrectly. So ensure that you only start a coupon campaign every few months as this will give you the following benefits:
- Create brand awareness to potential customers
- Develop relationships with your audience
- Invoke positive feelings such as excitement and adventure when people deal with your agency
- Increase your bookings when you promote consistently through different online platforms
You can send coupons via email, SMS or promote them on all your social media platforms to reach a wider audience.
Use Voucherify to help you build a successful coupon campaign that will rake in more customers and build up your profit margin. One advantage of Voucherify is their range of packages: pick one ideal for the stage your business is on from Startup to Enterprise level.
Create a Travel Blog with Beautiful Imagery
Travel blogs for tour agencies are like gold. If you have a website this is the perfect opportunity for you to start building content your audience will love.
On your blogs you can showcase images of the places you organize your tours in. It's important to attach professional images to your blog posts for the aesthetics of the pages. People want to see the following aspects of your content:
- The landmarks of every country you organize tours in
- Cultural food and drinks
- Activities people can take part in during the tour
- Pictures of the hotels people prefer to stay in during their visits
- Details on what hotels have to offer
- Pictures of pubs and sports bars
People enjoy reading about the experiences of others when they take part in the tours you organized. Ensure that your blog content is exceptionally informative so you can bring in new potential customers.
PPC Advertising with Google
Pay per click advertising through Google is a popular strategy small businesses use. A pay per click marketing strategy may help you get more bookings because your website will be visible to more people according to the keywords they search for.
Here's how it works: you can bid on specific keywords related to your business that people type into Google's search function. The keyword might place your site at the top of Google's results page. Every time someone clicks on the advertised website you pay for it, as it will direct them straight to your travel page.
It's essentially a way of buying visits to your website rather than earning them organically.
Final Thoughts
Are you ready to launch your tour operator business? Use these marketing tools to help you grow your tour business faster. Before you know it you'll be organizing bigger, more elaborate tours everyone will be talking about.