How does Google advertising (PPC) work?
Google has two distinct kinds of advertising at the highest level. Search and Content advertising. It remains an awesome way to get new customers fast- are your competitors using it?
Example of a an advertised search result. YES that is my advert! I believe in advertising.
If you are a new product then advertising in the search results is not recommended. Before fidget spinners came along no one was searching for them. You might get creative with 'toys for kids' but the cost and competiton for this general keyword would make this a bad choice. Content advertising would be a better place to have a fidget spinner advert. When someone searches on Google search they know what they are looking for and already it isn't a product they never hear about. If you have a need for content advertising then talk to us. Content advertising should also get you interested in Social Media Advertising like Facebook and Instagram where you are looking for your audience.
Contact Calvin now if you need a proven Google Adwords Consultant for your business, with options for short term simple contracts that fit very well with an adwords campaign.
Other reasons to hire calvin include:
Daily reporting and 3 times per day checking the campaign results
Daily tweeking, doing this more often will not give solid data
You WILL see the traffic increase
Absolutely get feedback on how well your landing page is performing. You got the interested customer did you convert them? Calvin is a master at the conversion pyscology.
Terminology check PPC means Pay Per Click, this is primarily how this works but that just gets the consumer closer to you. It's the next part that is tougher. We help you close the deal. It can take as many as 5 intersections or you and the consumer to close. So make the click count.
Is google advertising right for you?
- Do you need fast online exposure?
- You understand that you have a margin for advertising costs: You could spend £10 pounds per day for £3,560 and roughly know that you will get 20 leads per day from search, those figures are examples.
- You need a temporary online advertising promtion- Google Adwords allows you to pause the adverts down to the individual keyword level or gloablly like one massive STOP button.
- You have a good website ranking number 1 but your competitors advertise above you.
- You have a new product that no one is searching for yet, using Googles knowledge of their audiences you can target content adverts that play where your audience hangout.
- There are other reasons why Google advertising is a good fit.
You now have 2 choices manage the campaign yourself or hire an expert. Of course we recommend the latter. You need an adwords consultant who understands not just marketing but also keywords and SEO.
Those are the choices.
The reason we offer this service is because Google are expensive! If they were good value we wouldn't offer the service. In short Google do not have your back and their engineers are trained like stock brokers are selling the highest paid commision products and also taking a fee! In short we make sure that you don't waste your money on keywords that are too competitive wth high cost per clicks and low intent value.
Read on to discover more or better still pick up the phone or contact us.
Search Volumes are a key component to analysing Google ads.
Your Business Plan
We need to understand if you need organic traffic or paid advertising or social media advertising. You might need to advertise as google content where people do browse and see ads relevant to what they had seen. This is remarketing.
We need to get under the skin of the business objectives because this is a keyword driven science.
This might not be needed in full. We will of course give you expected traffic volumes per month. You may be a smaller company and not require too much work. This is an important part of our service. We tailor the traffic to what you need. For example we can halve the cost per click and keep the volume and intent! Thats pretty powerful :)