Digital Marketing - Our Digital Marketing Services & Articles - Online Advertising
Digital Marketing Channels
A Strategic Approach to Your Digital Growth
With 25 years of industry experience, we design and execute powerful digital marketing strategies that deliver measurable results. Our process begins with a deep-dive consultation, allowing us to understand your unique business goals before recommending the right mix of channels to achieve them.
We specialize in driving growth across all key digital platforms:
- Search Marketing: Gaining top visibility and driving qualified traffic through expert Search Engine Optimisation (SEO) and targeted Pay-Per-Click (PPC) advertising.
- Content & Email Marketing: Building your brand authority and nurturing customer relationships with valuable content and strategic email campaigns.
- Social Media Marketing (SMM): Engaging your target audience and building a strong community around your brand on relevant social platforms.
Ready to build a cohesive digital strategy that grows your business? Explore our services or contact us today for your initial consultation.
You’ve done it. You’ve built the ads, crafted the perfect copy, set the budget, and hit "launch." You’re ready for the leads to roll in.
Read more: Missing Google Tag? A Step-by-Step Fix for Google Ads & GTM
I've now worked in web design and SEO for over 20 years. Give or take periods of time where I focussed on self development with gap years travelling or got into development. I still owned websites and managed them. If you are looking for a low cost agency to maintain and optimise your site you're in good hands. But this blog isn't about that. I want to discuss Next.JS SEO.
How many times have you read something and said to yourself, "A robot wrote this, didn't it?" It is normally easy to tell when words do not quite have that human touch. But what if we could change that? Let's talk about how we can make AI's words sound as if they came from you or me.
That was written by an AI generator! Here's my edited version:
How many times have you read something and thought, "AI wrote this!" It is normally easy to tell, or should I say feel.. But what if we could use the power of AI in our writing pieces and get the human touch? There is a way!
In the world of web search, a revolutionary tool has arrived. The Chat GPT Search Engine presents a fresh way to find information online. This engine uses advanced algorithms to offer search results that focus on relevance and fairness. Unlike traditional search engines, it does not prioritize advertisements or favor big corporate websites.
Email marketing, a cornerstone of digital communication strategies, has revolutionized the way businesses interact with their audience.
Read more: Email Marketing: Unlocking the Power of Digital Communication
As a professional web designer in and around Huntingdon for over 20 years, We have been ranking websites before SEO was a thing! Cambs Digital SEO uses white-hat techniques and just as importantly, works! You have no risk and you will LOVE to see your website climb up the search engine ranks.
Read more: Huntingdon SEO agency - SEO results for the best value
Introduction
In the digital age, where consumers turn to their screens for answers, a strong online presence can make or break a business. For enterprises in Peterborough, nestled in the heart of Cambridgeshire, mastering the art of Search Engine Optimization (SEO) Peterborough SEO is akin to unlocking the gateway to success. In this article, we'll delve into the dynamic world of SEO, exploring the strategies and tactics that can help local businesses shine on the digital stage.
Google Search Console is a powerful tool provided by Google that helps website owners, webmasters, and SEO professionals (technical SEO too) monitor and manage their website's presence in Google's search results. It offers a variety of features and insights to help optimize your website for better search engine performance.
Lead generation is the process of harvesting potential customers through SEO PPC or Social Media channels, for a particular business. Customers may be B2B or B2C and they can be product or service related.
You're here because you need your website to do more for your business. Whether it's generating leads, attracting local customers, or simply working as it should, you need a reliable digital partner. You're in the right hands.
Read more: Your Partner in Digital Growth for South Lincolnshire Businesses
If you are looking for a marketing agency that can give you more of what you need (traffic, leads or sales etc.) then take a moment to learn more.
As a professional web designer in Peterborough for over 20 years, I have been ranking websites before SEO was a thing. You don't want to spend more money on something that you think won't work or worse get you some kind of SEO penalty. My SEO is white hat and works or your money back! You have no risk and you will LOVE to see your website climb back up the search engine ranks. Let me show you the way.
Read more: SEO Agency Peterborough - Guaranteed Results Within Weeks
Improving your website position (rank or SERP) in Google and other search engines is skilled work that requires editorial knowledge, technical ability, lots of experience, and a network (and more besides). We use white hat SEO techniques with zero risk to your domain. Our SEO services are also about discovering what clients are searching for, KEYWORDS; Yes we research in your industry and open up new marketing verticals. We help you understand and expand your business. This is why SEO is vital to your success.
How does Google advertising (PPC) work?
Google has two distinct kinds of advertising at the highest level. Search and Content advertising. It remains an awesome way to get new customers fast- are your competitors using it?
This is a quick guide to modern digital marketing methods.
If you run or manage a business (online or not) you operate within a market. Getting yourself maximum exposure to your target market is the challenge. This was true before the internet came along. The internet is not new but the way your customers find you is the majority of them now use the internet and a mobile device to search for services. This is a quick guide to break up the channels that exist within digital marketing. We can consult with you to determine what channels suit your business the best.
At cambs.eu we have a sustainable value for money price point that is attractive for small and medium sized businesses. We give you great online visibility through online search, advertising and other touch-points such as within social discussions.
- Fire up your SEO to get value traffic that gives the most over and over 24/7 FOR FREE!
- Advertise online through google to maximise your exposure- make sure you have your conversion landing page right before you do this one!
- Advertise through facebook to get instant warm leads that require no converson on your part.
- Create email and telephone lists and remarket.
- Tune your social activity (SMM) to an optimum level.
These are just a few key channels. Read on for more detail and more digital marketing channels.
What is CRM? CRM is the acronym for Customer Relationship Management. There are comprehensive tools available- chances are your email has been the seed in some CRM system at some point. Email Marketing is another term for this kind of approach.
CRM tools allow you to start from an email address and slowly add information to build a profile around this email like add a name, gender age etc...profiling the real person at the end and trying to sell them something.
Like it or not it's how things work. Profiling your customer is a tested marketing strategy.
Cambridge SEO services for your online project
For sure you will have heard of Cambridge right who doesn't? They even created one in Cambridge Massachusetts. But the original and best gives us the most famous of Universities and a city of culture, museums, medical schools, and world-leading hospitals. There are many many bikes too as it's a forward-thinking green city- and tough to get around by car. A generous amount of parks and the river cam with punting in summer add to the sporting or leisure activity. All this gives rise to a most interesting destination for many tourists visiting the UK. It is so popular that house prices rival those in London, staunchly Labour is a tremendous asset to the U.K. Many businesses with websites need SEO and website maintenance services.
We are based just outside Cambridge and handle SEO and maintenance projects globally.
Email Marketing, Search Engine Optimisation, Social Media Marketing.
Ever feel that every year month there seems to be more to add to the list of online marketing tasks?
