TL;DR
Get your website to be better at:
1. Crawling
2. Rendering
3. Indexing
The Technical SEO is considered optimal. Achieving this level of functionality enhances your website's potential to achieve high rankings in search engine results pages (SERPs). Consequently, this improvement leads to an increase in organic traffic to your site.
Unfortunately, numerous websites encounter technical glitches that impede their performance in organic searches. A practical remedy for this issue involves enlisting the services of a Technical SEO Expert or an SEO agency proficient in executing Technical SEO Services.
This guide provides a comprehensive overview of technical SEO services and outlines the reasons why investing in these services is essential.
Why Should You Invest in Technical SEO Services?
Have you ever evaluated your website to ensure it aligns with search engine requirements? Surprisingly, many websites remain untested by their creators. In the realm of Technical SEO, minor errors can magnify into significant issues over time, hampering a website's chances of achieving favorable search engine rankings. The adage "A stitch in time saves nine" aptly applies to investing in technical search engine optimization.
Common Technical SEO Issues
As an SEO agency, we offer a diverse array of technical SEO services tailored to your website's specific needs. Here are some prevalent technical SEO challenges to watch out for. If you identify any of these issues on your site, don't fret; we're here to assist you. Explore our Technical SEO Services for solutions.
1. Crawl Errors
Crawl errors can obstruct your web pages from appearing in search engine results. Simply put, if your site contains crawl errors, it won't rank. To identify crawl errors, check Google Search Console for any issues.
- Errors: These pages cannot be indexed, resulting in them not showing up in Google results, leading to a loss of traffic.
- Valid with warnings: These pages have been indexed but have some issues. They may appear in Google results, but you might not want them to.
- Valid: These pages have been successfully indexed.
- Excluded: These pages were intentionally excluded and won't appear in Google search results. If Google cannot access a page on your site, it's crucial to address the issue promptly.
2. Google's Inability to Access Your Pages
The Fetch as Google tool enables you to test how Google crawls or renders URLs on your site. This tool allows you to:
- Verify if Googlebot can access a page on your site.
- Examine how it renders the page.
- Identify any resources, such as images, blocked to Googlebot.
To assess how Google perceives your site, use the "Fetch as Google" feature in Google Search Console.
3. Non-Mobile-Friendly Sites
Mobile SEO is of utmost importance. If your website isn't optimized for mobile devices, it can negatively impact your rankings. You can easily check your site's mobile-friendliness using Google's mobile-friendly test.
As a result of mobile-first indexing, Google predominantly relies on the mobile version of your content for indexing and ranking. If your site is not mobile-friendly, address this issue promptly.
4. Non-Secure Sites
Google places great importance on security and uses strong HTTPS encryption by default. HTTPS is a confirmed ranking factor. If your site hasn't migrated to HTTPS, it's advisable to do so without negatively affecting your SEO. Having mixed content and calls for HTTP resources breaks the ability to secure the page confidently. Read more on Why no padlock.
5. Broken Links
Broken links can significantly harm SEO. They are links that no longer work, often due to pages being removed or moved without proper redirects. Broken links lead to 404 error messages and signal a low-quality site to search engines. Identify and update or remove broken links promptly. If you have a large website this could mean quite a bit of work. However, you need to get the link juice flowing correctly.
6. Duplicate Meta Tags
Each URL should have a unique meta tag. Use Google Search Console to identify duplicate meta tags by visiting "HTML Improvements."
7. Slow Loading Speed
Loading speed affects user experience. A slow-loading page can result in a high bounce rate. Use Google's PageSpeed Insights tool to assess your site's speed and take action to improve it if needed.
At Cambs Digital, our SEO team possesses extensive experience in various CMS platforms, including Joomla, WordPress, Shopify, Magento, custom/bespoke platforms, and more. Feel free to reach out to us, even if your preferred platform is not listed here.
The Author Calvin Crane SEO Consultant
Cambs Digital- helping you achieve through the beauty of the web.
You can find me here on Linkedin.
"Hi My name is Calvin and I have been building websites since 1998. Things have changed a lot over the years but the need for a business to have a good website is as strong as ever. Credibility is vital, the first impression a potential customer gets is often your website. For now I simply want to tell you that you have an excellent developer/designer in myself at your disposal for creating the ideal website.
Your project will not be too big or small, I have worked for many years in London on big brands and I have been pivotal in building websites such as thomascook.de. The largest site I currently maintain and manage is in excess of 25k pages. This takes an extra level of planning especially with the URL's and SEO concerns.
You may not be aware of what is possible within a modest budget so the following is a sample of the different kinds of website I have built and can build for you."
