Calvin has been building websites since 1998. It is often the first touch point for a potential customer. UX UI and Digital Marketing are a foundation of a good website- it is much more than the design.
Advertising in Google can be very effective however it does carry risk if you don't have the experience of setting up campaigns. As an experienced and cost effective management solution you will make more from less!
Facebook advertising is suitable for occasions such as new services or products that people are not searching for on google yet. Also it is effective for the nature that facebook knows a lot about the advert audience. Ask TRUMP if facebook advertising works.