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How to write the content on your website

business-writing business websites

You have taken the time to create a website for your business, and may have started marketing it using SEO and other digital marketing skills, but have you really considered what your website looks like to others?

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3 marketing strategies to increase sales

analysis-seo SEO Analysis

If you have a company, in any field, you will be interested in knowing what the best marketing strategies are to increase visits to your website, and thus, sales. Before explaining the three strategies that we consider essential for your company, it is important to know what the data reflects. Therefore, the first thing you should do is use different tools that will let you measure the data that your website has generated up until now. Some of those tools are: MOZ, SimilarWeb or Google Analytics.

What is this for? The data gathered with these tools is key. It will inform you from where you are receiving the visits to your website (social networks, direct search, referrals, etc), it will indicate what is your target audience and its country of origin, and even the time that each person spends visiting your site and how many pages they read through. 

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Macbook Repair Cambridgeshire | Keyboard Replacement | Battery Replacement

Hi Macbook User!

Sorry you may have some issues with your laptop!

Depending on the job you need doing I have experience working with macbooks around 2012 origin. I am happy to learn what job you have and will check if I can do it for you.

Battery Replacement Macbook Air

I think your local mac (if you have one local) will charge you 129 pounds for the battery replacement service and it isn't especially easy to organise either! I will do this for 88 Pounds total! You might be able to drop off the laptop to me or we can arrange something. I will need to order the battery however depending on the model so please give me the model number.

Trackpad Replacement Macbook Air

If you have issues with your trackpad it may need replacing which I can do please contact Cambs Digital if you do.

Keyboard Replacement Macbook Air

I will do this for 120 Pounds total! It's a pig of a job to do yourself! You might be able to drop off the laptop to me or we can arrange something. I will need to order the keyboard and backlight depending on the model so please provide me with the model number.

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Search Engine Success

If you have ever run a website, you would have heard the term SEO. You know that search engine optimization is a valuable tool in getting more traffic to your site organically. But to get that hallowed top spot in search results can be something of a challenge.

typos etc, but it will not be able to tell whether the content is good or not.

Even if you do everything right today, there is nothing to stop the search engines changing their criteria tomorrow. It would be alright if they told us exactly what they are changing, but what search engines look for tends to be a closely guarded secret.

At best, you are usually told to focus on creating high quality content. But to find out what the specific criteria are, you have to work out for yourself through trial and error. In this post, we will go through some of the basics to start with.

If you feel that you are ready to give it a quick try, here are some tips to get you started with; there are even more in the infographic below. 

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Website speed issues | How to make a website faster

fast website? Are you happy with the speed of your website?

I am going to share some things in a video along with text on how a website is rendered to your screen and how speed is less related to the host than many people think. 

What are the principal causes of a slow website?

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Things you should avoid while promoting your business on Facebook

facebook-marketing-fail Don't do a Facebook Marketing #FAIL

Are you a business owner who wants to promote his/her business on Facebook? Are you inquisitive about how Facebook can help you generate better revenue and increase sales? If your answer is yes, then here are the things that you need to absolutely avoid in order to make your promotional endeavours effective. 

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Responsive Web Design | Beyond Media Queries

responsive web design Responsive Web Design

I wanted to blog this video as it has some really important tips and suggestions as to how to do responsive code with respect mostly to css and take some pressure off media queries. Also I like the fact that typography is taken well in hand and also a good look at SVG images. The ability to scale parts of an image (remember chopping up a rounded box graphic with corners so it scales but doesn't have grotesque scale corners?) 

Talk By Michael Riethmuller find him on twitter @MichaelRiethmuller

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Need a website? DIY website | create your own website options and tips

diy-web-design DIY Web Design Tips

You must have seen the adverts (huge budgets), sites like WIX have been spending on advertising (mostly YOUTUBE) and have been tempted to create a WIX website, Regardless of the provider WIX, Squarespace, site123.com etc some things remain the same. And our experience of delivering websites will help you in creating your own.

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Targeting an Audience on Linkedin

Targeting an Audience on LinkedIn

With LinkedIn, you're targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.

Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.

by Linkedin copywriters
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Is SEO a full time Role? NO! Why are people hiring SEO's

recruit-seo Why hire an SEO?

I love sinusoidal motion. When I first learnt about it in science at school it made perfect sense to me about how things eb and flow. The peaks of a sine wave represent success and something positive but as we know nothing rests and then it dips down and reaches neutral.  If you have not reacted yet to the wave coming down it shall continue and then you panic. You reinvest and say you got it wrong...so things start to improve and you bottom out and return to more profitable ways. The curve heads back up. It's not always a lack of good business acumen of course it often is more to do with capacity and scale and this is a rough representation. I see the fact that some companies are hiring full time SEO's as a big mistake. It makes no sense. I fear those are bottoming out and are reacting to some perceived need. Yes sales could be down due to a fall in your website position in google search and I agree with the need for SEO. I am disagreeing that it is a full time position.

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Is SEO worth it?

is SEO worth it

I am often surprised that people think they should be able to get SEO on the cheap. Fiverr for example and their promises of ranking for $5 if you think that works, or are swayed by their reviews then let me tell you about my own experiments. 

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Cambridge American Cemetery Madingley

madingley american cemetery cambridge Cambridge American Cemetery

The Cemetery

​In 1943 University of Cambridge donated the 30+ Acres of land as a temporary cemetery. After world war 2 it was made a permanent cemetery. The cemetery serves to commemorate those servicemen and women in the American forces who died during world war 2.

Access is free and there is ample parking. It is located at Madingley outside of Cambridge.

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Spring 2018 Ads and Commercials We Like and Why

jermaine-jenas-jj-jacamo Hardly A BIG bloke but the viewers ARE!

A small roundup of Ads wether tv or online etc that caught our eye and are worthy of a mention.

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GDPR Data Protection

gdpr checklist GDPR - Did they think it through?

The GDPR stands for the General Data Protection Regulations. It is a strict act and lawful across the world. I have recently taken a course on the GDPR to understand the implications for myself and my clients. This is an online guide and an aide memoire. You might find some of the links and information interesting and useful. 

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Advertise with Instagram and Facebook

instagram-ads-cover

I thought I would share a few key stats and some intel on our experience with advertising on instagram and facebook. This is real social media marketing, yes there is so called organic social marketing where you push out tweets and posts on your own channel and grow your audience, of course you should be doing that. However you must also realise the power of being able to reach audiences you really want to reach with pure advertising. Making sure that you have great ad copy is essential and better still as you will see video is a key and works best. Video advertising can also be very affordable these days, it makes sense to invest in video.

80% of people follow a business on instagram. 

Over 200 million people look at a business profile every day. 

One in three small businesses say they built their business with Instagram.

​In 2018 eMarketeer estimates that instagram ad revenue will be 6.84 billion.

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Mac Mail Issues | Cannot Open Links in Email

mac mail open links in chrome issue

Are you finding that post updating Mac OSX now in the default Mac Mail client you can't launch Chrome? I got in touch with support and interestingly they push you to try with Safari. Great browser and at the moment I am now using this as a default. Why? Because I really love opening links from email. It's not that links from chrome didn't open it's very awkward to get the url and do it as well. 

So it's not a fix if you like Chrome. Perhaps it could be a Chrome issue. Would like to see the comments you have on it.

 

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Playing With Aerial Footage Cambridgeshire

cambs digital aerial footage

I finally got some time to play with footage I took with our in house drone. An aerial shot shouldn't cost you the earth with the technology of today- but look at what it can give you! 

Our Business From The Air!

We offer web design and digital marketing for cambridge and Cambridgeshire.
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Greggs Vs Costa

greggs vs costa

 If you hadn't noticed Greggs have been trying to get in on the coffee revolution that took over the high street and by and large they did well. Take myself and friend after swimming we would visit each of the establishments.

Our local Costa was often not fast and we got a bit fed up so thought we would try Greggs. And you know what it took me a while longer than I want to admit that I noticed the small size of the standard coffee at Gregg. Compared with the normal size of Greggs as you see in the image you get through a Greggs coffee much much faster. 

Both coffee's taste good but Costa is better. So now we battle the queues at Costa despite some wins for greggs, Greggs also charge to sit down and the cost was really comparable between the two. Greggs have much more of a choice of foods but don't quite compete if you have a cake and sweet tooth IMO. I don't look to do that in a coffee shop however greggs soups are great. Also the Greggs app is pretty good and worth the download and acts as a loyalty scheme - costa do the same with the card, I don't own their app. 

greggs coffee
A festive twist

I am willing to bet that cup size might be very similar across franchises. So long as costa continue to be much better value for their coffee then we will brave the queues. I think Greggs have something a little wrong. Would value your thoughts.. To stay in and drink the price of the coffee - cappuccino in this case is around 2.70 for both. The large Costa size is huge! I don't go for that. I think Greggs have the chance to get some of the cost market but they need to lower the cost of sitting down and increase the cup size. I am less into the harder seats in both and I think both need to sort that ratio better..

I shall add to this post so subscribe if you want to keep updated. I would value your opinion on your coffee preferences.. 

​If you are a lover of latte then the costa mugs are a bit of a hassle, they are tall and top heavy. The cheese and mushroom toastie is excellent however.

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Logo work for Nasa Taxis

logo in photoshop

A few graphics and thoughts that I went through while designing some branding for nasa taxis.

I wanted to use and get a color combo that was not in direct relationship to a competitor though the client did like those yellow and black colours..so experimenting with purple and yellow seemed to work. 

In the shot below I started bottom left and worked up, quickly moving to a faster looking font verdana italic and I incorporated the rhomboid shape that is iconic for taxis. I played with the lines and fills thicknesses and colour. The  bottom right would have been my pick as I think the rhomboid hasn't lost anything here. But at the end of the day I am here to please the client and I absolutely get subjectivity. 

Responsive Website Design

I am building Nasa Taxis a wordpress site because before this they just had a facebook page which was not easy to market and impossible to rank in google search. His new website is going to save a lot of money in the end and also give his new customers a lot of confidence moving forwards.

Quick facebook pages can be created by anyone! And that's the problem if you are serious about your business you need a website.

Nasa Taxis Website

The Final Logo

Well for me it's not the final final logo. For getting the website started I need colours and a logo. It is very difficult to design a website without some kind of brand guidance. 

If you liked this walk through of some REAL WORK then share this post as it really helps thanks.

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Photoshop 3d for your company branding

3d postcard

It's not that often that I get to play with 3d anymore so it was with surprise that I see how far photoshop has come when it comes to 3d. You can really achieve some impressive looks quickly which is important when you are on a creative budget.

You need to be quite good at saving out files or at least organising yourself as you can't easily go back to 2d world. That being worked out you can create primitive shapes like cubes and postcards which you can arrange lighting for. You can quickly setup a nice visual or 2. I did see few rendering options for the version I have but results as you can see seem pretty ok to me. 

Perfect for flyers and corporate design like van decals etc..think about how your brand looks in 3d.

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