If you have ever run a website, you would have heard the term SEO. You know that search engine optimization is a valuable tool in getting more traffic to your site organically. But to get that hallowed top spot in search results can be something of a challenge.
typos etc, but it will not be able to tell whether the content is good or not.
Even if you do everything right today, there is nothing to stop the search engines changing their criteria tomorrow. It would be alright if they told us exactly what they are changing, but what search engines look for tends to be a closely guarded secret.
At best, you are usually told to focus on creating high quality content. But to find out what the specific criteria are, you have to work out for yourself through trial and error. In this post, we will go through some of the basics to start with.
If you feel that you are ready to give it a quick try, here are some tips to get you started with; there are even more in the infographic below.
There is a reason why every single article you read about SEO harps on about this, and it has nothing to do with search engines. The team behind seotribunal.com insists that quality content is one of the most important factors when it comes to ranking your page on SERPs. The search engine itself can check the content for
It will leave this up to the people reading the content. It will look at not only how many people access the content, but also how long they stay on the site. If they bounce off soon after landing, that is seen as an indication that either the content was not relevant or not of good quality.
Neither serves you well. You need to get people to stay on your site and read the content. That means upping your game when it comes to creating it.
Reviews Are Important
Good reviews can help your site rank more highly, so wherever possible, encourage clients to leave reviews for you. Make it as simple as possible by providing links to your Google review page, Facebook page, etc.
How fresh a site is may affect how well it does in search engine results. When we say fresh we do not mean new, but rather how up to date it is. Consider having your blog as part of your site so that when your blog is updated, your site also gets a freshness boost.
Follow Industry Leaders
SEO is constantly changing and so your best chance of keeping up is to keep an eye on what the industry leaders are saying. Neil Patel, Brian Dean, and Larry Kim are just a few of the ones to follow online. For more ideas, see the infographic provided.
Our best piece of advice? Always put out the best possible product to stand a great chance of getting the best results. There are ways to cheat in this area, but it won't work for very long. Nothing beats quality content for long-term gain.