Would A Lead Generation Service Work For My Business?

What is lead generation? If you are unsure of what lead generation is then hop across here and get a 1m primer. 

So it's a fair question to ask given that it isn't for everyone.

"Would A Lead Generation Service Work For My Business?"

Scenario 1 - Retail

If you are a retail shop or e-commerce store selling products then prospects for you are people that would be interested in the product you sell. You could very well benefit from advertising but for small purchases of less than 100 pounds sending people direct to your product page or to a brand awareness page can yield direct sales. Lead generation is more complicated used for more expensive services and the target customer is not going to buy straight away. Lead generation is not a good fit.

Scenario 2- Travel services

If you are selling travel related services then depending on what those are and how much they cost then lead generation could work. If a family holiday is costing 4,000 pounds and the profit is 600 pounds on this sale but considering a LTV situation then this certainly has enough profit to consider. For any lead generation project you would need to consider that it is going to cost you quite a lot (with paid advertising) to yield a positive result. This is why it is only effective for more costly purchases such as a family holiday.

Scenario 3- Financial Services

Financial services such as life insurance offer businesses great LTV and as such are great candidates for lead generation.

Checklist 

The criteria for working out if it is a good fit could be as follows:

  1. The LTV (or product/service net profit) should be significant enough to warrant the investment.
  2. If you have a need for leads but not many of them then you will most likely have to go it alone. Unfortunately an agency is not going to invest in the ads, creative and copy for a small volume of leads. Of course the agency is free to sell leads to multiple purchasers. So never say never!
  3. Usually volume is never a problem in the sense that more is better if the volume exists. Some services or products will simply have low demand. Unless these verticals have really high LTV they may not be interesting enough for an agency. You might consider the case for luxury supercars as an example Vs commercial van leasing.
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Scroll Animation Hooks And Stuff by GSAP

GSAP has been around a good long time now and it has stayed the course. It is a library that allows you to do more complex animations more simply. Yes in theory you can do everything without it but this hampers creativity and then you also get maintainability issues with complicated code bases.

Here is a video which is great because it demonstrates what it is and also what it can do.

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Pharmacy Advertising | A Facebook Advertising Case Study

facebook-advertising-casestudy

We were approached to help a local pharmacy reach local customers during lockdown with free delivery and a general all round good service offering.

Having a good product is part of the key to success then next part is letting people know. Facebook is a great platform to advertise on for many situations. Here we  use it alongside a Facebook Page and the objective is to get people like and connect to the business in this case a Pharmacy.

We redid the graphics for the facebook page so that they would work and show best on mobile first and desktop second. Both would allow people to quickly know the contact number and showcase the brand. A professional look starts the potential customer off in the right mindset.

Trust is paramount.

After a couple of days the Pharmacy was busy with a minimum of Ad spend. Let's look at some of the figures. 

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How to write the content on your website

business-writing business websites

You have taken the time to create a website for your business, and may have started marketing it using SEO and other digital marketing skills, but have you really considered what your website looks like to others?

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3 marketing strategies to increase sales

analysis-seo SEO Analysis

If you have a company, in any field, you will be interested in knowing what the best marketing strategies are to increase visits to your website, and thus, sales. Before explaining the three strategies that we consider essential for your company, it is important to know what the data reflects. Therefore, the first thing you should do is use different tools that will let you measure the data that your website has generated up until now. Some of those tools are: MOZ, SimilarWeb or Google Analytics.

What is this for? The data gathered with these tools is key. It will inform you from where you are receiving the visits to your website (social networks, direct search, referrals, etc), it will indicate what is your target audience and its country of origin, and even the time that each person spends visiting your site and how many pages they read through. 

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Macbook Repair Cambridgeshire | Keyboard Replacement | Battery Replacement

Hi Macbook User!

Sorry you may have some issues with your laptop!

Depending on the job you need doing I have experience working with macbooks around 2012 origin. I am happy to learn what job you have and will check if I can do it for you.

Battery Replacement Macbook Air

I think your local mac (if you have one local) will charge you 129 pounds for the battery replacement service and it isn't especially easy to organise either! I will do this for 88 Pounds total! You might be able to drop off the laptop to me or we can arrange something. I will need to order the battery however depending on the model so please give me the model number.

Trackpad Replacement Macbook Air

If you have issues with your trackpad it may need replacing which I can do please contact Cambs Digital if you do.

Keyboard Replacement Macbook Air

I will do this for 120 Pounds total! It's a pig of a job to do yourself! You might be able to drop off the laptop to me or we can arrange something. I will need to order the keyboard and backlight depending on the model so please provide me with the model number.

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Search Engine Success

If you have ever run a website, you would have heard the term SEO. You know that search engine optimization is a valuable tool in getting more traffic to your site organically. But to get that hallowed top spot in search results can be something of a challenge.

typos etc, but it will not be able to tell whether the content is good or not.

Even if you do everything right today, there is nothing to stop the search engines changing their criteria tomorrow. It would be alright if they told us exactly what they are changing, but what search engines look for tends to be a closely guarded secret.

At best, you are usually told to focus on creating high quality content. But to find out what the specific criteria are, you have to work out for yourself through trial and error. In this post, we will go through some of the basics to start with.

If you feel that you are ready to give it a quick try, here are some tips to get you started with; there are even more in the infographic below. 

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Website speed issues | How to make a website faster

fast website? Are you happy with the speed of your website?

I am going to share some things in a video along with text on how a website is rendered to your screen and how speed is less related to the host than many people think. 

What are the principal causes of a slow website?

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Things you should avoid while promoting your business on Facebook

facebook-marketing-fail Don't do a Facebook Marketing #FAIL

Are you a business owner who wants to promote his/her business on Facebook? Are you inquisitive about how Facebook can help you generate better revenue and increase sales? If your answer is yes, then here are the things that you need to absolutely avoid in order to make your promotional endeavours effective. 

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Responsive Web Design | Beyond Media Queries

responsive web design Responsive Web Design

I wanted to blog this video as it has some really important tips and suggestions as to how to do responsive code with respect mostly to css and take some pressure off media queries. Also I like the fact that typography is taken well in hand and also a good look at SVG images. The ability to scale parts of an image (remember chopping up a rounded box graphic with corners so it scales but doesn't have grotesque scale corners?) 

Talk By Michael Riethmuller find him on twitter @MichaelRiethmuller

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Need a website? DIY website | create your own website options and tips

diy-web-design DIY Web Design Tips

You must have seen the adverts (huge budgets), sites like WIX have been spending on advertising (mostly YOUTUBE) and have been tempted to create a WIX website, Regardless of the provider WIX, Squarespace, site123.com etc some things remain the same. And our experience of delivering websites will help you in creating your own.

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Targeting an Audience on Linkedin

Targeting an Audience on LinkedIn

With LinkedIn, you're targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.

Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.

by Linkedin copywriters
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Is SEO a full time Role? NO! Why are people hiring SEO's

recruit-seo Why hire an SEO?

I love sinusoidal motion. When I first learnt about it in science at school it made perfect sense to me about how things eb and flow. The peaks of a sine wave represent success and something positive but as we know nothing rests and then it dips down and reaches neutral.  If you have not reacted yet to the wave coming down it shall continue and then you panic. You reinvest and say you got it wrong...so things start to improve and you bottom out and return to more profitable ways. The curve heads back up. It's not always a lack of good business acumen of course it often is more to do with capacity and scale and this is a rough representation. I see the fact that some companies are hiring full time SEO's as a big mistake. It makes no sense. I fear those are bottoming out and are reacting to some perceived need. Yes sales could be down due to a fall in your website position in google search and I agree with the need for SEO. I am disagreeing that it is a full time position.

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Is SEO worth it?

is SEO worth it

I am often surprised that people think they should be able to get SEO on the cheap. Fiverr for example and their promises of ranking for $5 if you think that works, or are swayed by their reviews then let me tell you about my own experiments. 

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Cambridge American Cemetery Madingley

madingley american cemetery cambridge Cambridge American Cemetery

The Cemetery

‚ÄčIn 1943 University of Cambridge donated the 30+ Acres of land as a temporary cemetery. After world war 2 it was made a permanent cemetery. The cemetery serves to commemorate those servicemen and women in the American forces who died during world war 2.

Access is free and there is ample parking. It is located at Madingley outside of Cambridge.

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Spring 2018 Ads and Commercials We Like and Why

jermaine-jenas-jj-jacamo Hardly A BIG bloke but the viewers ARE!

A small roundup of Ads wether tv or online etc that caught our eye and are worthy of a mention.

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GDPR Data Protection

gdpr checklist GDPR - Did they think it through?

The GDPR stands for the General Data Protection Regulations. It is a strict act and lawful across the world. I have recently taken a course on the GDPR to understand the implications for myself and my clients. This is an online guide and an aide memoire. You might find some of the links and information interesting and useful. 

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Advertise with Instagram and Facebook

instagram-ads-cover

I thought I would share a few key stats and some intel on our experience with advertising on instagram and facebook. This is real social media marketing, yes there is so called organic social marketing where you push out tweets and posts on your own channel and grow your audience, of course you should be doing that. However you must also realise the power of being able to reach audiences you really want to reach with pure advertising. Making sure that you have great ad copy is essential and better still as you will see video is a key and works best. Video advertising can also be very affordable these days, it makes sense to invest in video.

80% of people follow a business on instagram. 

Over 200 million people look at a business profile every day. 

One in three small businesses say they built their business with Instagram.

‚ÄčIn 2018 eMarketeer estimates that instagram ad revenue will be 6.84 billion.

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Mac Mail Issues | Cannot Open Links in Email

mac mail open links in chrome issue

Are you finding that post updating Mac OSX now in the default Mac Mail client you can't launch Chrome? I got in touch with support and interestingly they push you to try with Safari. Great browser and at the moment I am now using this as a default. Why? Because I really love opening links from email. It's not that links from chrome didn't open it's very awkward to get the url and do it as well. 

So it's not a fix if you like Chrome. Perhaps it could be a Chrome issue. Would like to see the comments you have on it.

 

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Playing With Aerial Footage Cambridgeshire

cambs digital aerial footage

I finally got some time to play with footage I took with our in house drone. An aerial shot shouldn't cost you the earth with the technology of today- but look at what it can give you! 

Our Business From The Air!

We offer web design and digital marketing for cambridge and Cambridgeshire.
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