With LinkedIn, you're targeting a quality audience in a professional context. Market to influencers, decision makers, and executives who act on new opportunities.by Linkedin copywriters
Combine targeting criteria to build your ideal persona: IT decision makers, C-level executives, prospective students, small business owners, and more.
Of course if you are a B2B org and you want to hit the right audience then at first glance the social media gigantica Linkedin is an obvious choice.
It is claimed and sounds right to me, that people take a lot more care with their profiles on Linkedin than say snapchat or twitter. You're not hiding behind a persona with Linkedin, your profile is probably accurate. I feel this in turn is why they demand generally higher CPC than their counterparts such as Facebook Advertising. It means that although you might pay double the cost per click if you get things right then that click is going to amount to more. So with the theory we should be seeing higher conversion rates for Linkedin to justify this apparent higher cost.
It's a powerful concept that you can import your current email contacts and have matching profiles increase your reach through the Linkedin population.
The Ultimate Audience
73M senior-level influencers
45M decision makers
8.2M Chief (C)-level executives
The OOTB targeting can be done across 4 broad classifications:
Company name, Company size, Industry, Followers, Connections
Job title, Job function, Job seniority, Years of experience
Schools, Institutions etc
- Interests and Identity
Age, Gender, Location and perhaps skills (It's a little too easy to skill yourself up IMO!)
4 Steps to Advertising to your Audience on LinkedIn
This is where Cambs Digital can help you run an effective campaign starting with the ad creative, working through to evaluation and management on your Ads performance.
- Sign in to Campaign Manager
- Create and Preview Your Ad.
- Build your target Audience.
- Expand your reach.