Blog

Web design | Digital Marketing | SEO | Campaign Management | Advertising | Social Media Marketing | PPC

Search Engine Success

If you have ever run a website, you would have heard the term SEO. You know that search engine optimization is a valuable tool in getting more traffic to your site organically. But to get that hallowed top spot in search results can be something of a challenge.

typos etc, but it will not be able to tell whether the content is good or not.

Even if you do everything right today, there is nothing to stop the search engines changing their criteria tomorrow. It would be alright if they told us exactly what they are changing, but what search engines look for tends to be a closely guarded secret.

At best, you are usually told to focus on creating high quality content. But to find out what the specific criteria are, you have to work out for yourself through trial and error. In this post, we will go through some of the basics to start with.

If you feel that you are ready to give it a quick try, here are some tips to get you started with; there are even more in the infographic below. 

Continue reading
  393 Hits
  0 Comments
Tags:
seo
393 Hits
0 Comments

Is SEO a full time Role? NO! Why are people hiring SEO's

recruit-seo Why hire an SEO?

I love sinusoidal motion. When I first learnt about it in science at school it made perfect sense to me about how things eb and flow. The peaks of a sine wave represent success and something positive but as we know nothing rests and then it dips down and reaches neutral.  If you have not reacted yet to the wave coming down it shall continue and then you panic. You reinvest and say you got it wrong...so things start to improve and you bottom out and return to more profitable ways. The curve heads back up. It's not always a lack of good business acumen of course it often is more to do with capacity and scale and this is a rough representation. I see the fact that some companies are hiring full time SEO's as a big mistake. It makes no sense. I fear those are bottoming out and are reacting to some perceived need. Yes sales could be down due to a fall in your website position in google search and I agree with the need for SEO. I am disagreeing that it is a full time position.

Continue reading
  544 Hits
  0 Comments
Tags:
seo
544 Hits
0 Comments

Is SEO worth it?

is SEO worth it

I am often surprised that people think they should be able to get SEO on the cheap. Fiverr for example and their promises of ranking for $5 if you think that works, or are swayed by their reviews then let me tell you about my own experiments. 

Continue reading
  397 Hits
  0 Comments
Tags:
seo
397 Hits
0 Comments

Content Marketing

Turn Your Coffee Budget Into Clicks

The wider term content marketing is misleading as it can mean so many things you need to clear up the context quickly. For the purposes of what we do at Cambs Digital and this post Content Marketing is referring to advertising creative. Once thought to be the preserve of big brands now the florist around the corner can get a creative marketing campaign for the price of her coffee it seems. Well the Ad says so anyway.

Continue reading
  683 Hits
  0 Comments
Tags:
seo
683 Hits
0 Comments

SEO and Web Design as a Marketing Strategy

web-design-mac-laptop

Using SEO and Web Design for Your Company's Marketing Strategy

Digital marketing is now more important to business than ever, especially because a majority of consumers are avid internet users. This makes online channels a useful tool in communicating with them and a website is a foundation for a wide range of digital marketing strategies

Continue reading
  622 Hits
  1 Comment
Tags:
Recent comment in this post
admin
I do love that minimalist design is coming back, less IS more and the image is taking us centre stage making us FEEL something.... Read More
Wednesday, 08 November 2017 19:57
622 Hits
1 Comment

User Experience Signals

If you don't know what user experience signals are and you want to get good ranking then take a look at what Brian Dean and Larry Kim came up with. There are some serious suggestions here that it could be poor CTR that cause google to drop your site rank.


CTR's and User Experience Signals (UES) what are they ?

User Experience Signals is a metric that can now be accurately measured by at least google. For example from clicking on a search result how long did the user hang around on the page and the site that was linked to ? Did they BOUNCE that means leave right away - find out if you have some of these pages and eliminate them or improve them so people stop leaving. How to find them and fix them is in the article and infographic on User Experience Signals.

It is google finally able to be forcing the quality of websites on their search engines. Ask yourself how good have google search results been for me and did I stay with a decent dwel time ? If your site is not mobile friendly will this cause a low CTR ? It may well do and within google analytics you should be able to measure theses stat more effectively.

Graph from the infographic.
  1166 Hits
  0 Comments
Tags:
1166 Hits
0 Comments

Help with a Hacked Joomla or Wordpress site

You can be security conscious and still get hacked ! I was I can help you and give you some tips to move you forwards in getting back to a healthy website.

Continue reading
  1037 Hits
  0 Comments
1037 Hits
0 Comments

Robots Txt File Editing to Block Dynamic URL's

Robots Txt File Editing to Block Dynamic URL's

I am taking a closer look at Robots.txt today and found the need to block some dynamic urls that a site crawler found. This is a GREAT SEO TIP!

Continue reading
  1003 Hits
  1 Comment
Tags:
seo
Recent comment in this post
admin
This is a helpful url on robots.txt editing from the amazing STACKOVERFLOW website. http://stackoverflow.com/questions/1495363/h... Read More
Wednesday, 12 October 2016 14:03
1003 Hits
1 Comment

I felt it myself but this blog post tells it..

I felt it myself but this blog post tells it..

I'm not talking about mine but this blog post about that sea of sh*t content we all come face to face with in the industry and that search engines often protect you lot from...

Content overload is something you may have experienced on facebook, that friend we kind of want to stay following but that can't stop posting and I hope that facebook can allow a calmometer so that we see fewer posts from this person...

Already PPJ is prediting that facebook may have topped out (YAY) in terms of teen interest as the drama may have finally gotten to them or they simply got bored.

One of the key takaways for me was that today many more followers socially still means less engagement than before no matter if you have 2 thousand more followers the overload means the click through rate CTR is actually lower. 

Continue reading
  3216 Hits
  1 Comment
Tags:
3216 Hits
1 Comment

C is for Canonical - What does it mean?

C is for Canonical - What does it mean in context of google, seo and ranking

Crawlers are busy at work ! They are like the un-dead of the night working hard while you sleep in your bed. Google for example crawls pretty much the www with dare I say gay abandon ! It wants to know what is being served globally on-line, this is google's business and its dominant USP in the world. It is why it is so powerful and provides the world with the best search (if loosing some ground of late IMO).

Google sends automated scripts to achieve this task and they find your site and go to work trying to find every single SERVED page on your domain. This sometimes results in ghost like pages which as a user you might be able to see and experience but at times the web pages the google crawler finds are just bizarre !
Consider the 2 url's http://roatan-diving.com and http://roatan-diving.com/?fontstyle=f-larger google here finds what they have to assume is DUPLICATE content pages diluting the quality of the original in this case home page ! So how do you combat this ? Google have devised a way that we can tell google what page we WANT to be the only page so that there is seemingly no duplicated content.

Check the following syntax

<link href="http://roatan-diving.com/" rel="canonical" />

As a webmaster insert this into a page to make a statement to reflect the desired CANONICAL relationship in this case we are saying that this page should be not considered look at the home page instead (at least as far as google are concerned)

This for a CMS is no mean feat - for a small site it is easy the irony being for a small site this wont be an issue! So how do I get for example Joomla to solve canonical issues ?
Check these guys out http://www.bretteleben.de/lang-en/joomla/canonical-url-modul.html

Install the free module and follow the instructions below:

WIP - please be patient as I play and send some good tips and tutorials for this awesome module.

Further reading: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

 

Maybe here is a solution to this problem - untested by myself yet but looking ok and big clues.

http://stackoverflow.com/a/14176181/338867

Great Meta Tag (including canonical meta tag) generator for Joomla >> 

  7628 Hits
  0 Comments

Copyright

© Keeping links intact you may reproduce a portion of this article linking to this page Copyright cambs.eu 2011 all rights reserved

7628 Hits
0 Comments

Cambridgeshire Webdesign and Internet Marketing

I thought I would get the blog started off with a posting promoting what I (we) do (I will edit this to come up with an ever improving mission statement) :
Design and build and potentially manage your multimedia solutions. Using 15 years of high level multimedia and web design and development experience in finding the best solution for your requirements.

Continue reading
  10590 Hits
  0 Comments
10590 Hits
0 Comments

Amazing SEO offer just £100/mth Call now.