Digital marketing is now more important to business than ever, especially because a majority of consumers are avid internet users. This makes online channels a useful tool in communicating with them and a website is a foundation for a wide range of digital marketing strategies.
Combined with search engine optimisation, you get to boost the effectiveness of whatever online game plan you want to unleash.
Here is what combining SEO and web design can do for a company's marketing strategy.
SEO is the opposite of traditional forms of marketing, which is also known as interrupt marketing, because of the way they interrupt someone to deliver a marketing message. Think of a TV commercial in between sets of an episode.
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Instead of being interrupted, people willingly use search engines to find solutions to their problems, answers to their questions, or directions to help find their way. But unless your website is optimised for search engines, it will not receive the traffic that will draw in visits and revenue.
Web traffic is driven by search engines that more and more people use for different reasons. Websites should be SEO-friendly, with content made understandable and viewable. For example, if your customers are looking for vital information about your products or business, your website must have the necessary pages, such as product overview, about us, or contact us.
Keywords should be used for your website to be more visible and rank high on search engines. Use phrases or words that will make it easier for customers to find you on search engines.
For example, if you run a digital marketing agency in London and people are looking online for the services you offer, some of the keywords you can use include "digital marketing agency" or "digital marketing London".
Make keyword research a priority because failure to be found online is a missed opportunity to drive traffic.
Content and optimised features are not the only important things that make a website marketable online. Design and layout also matter.
When it comes to web design, here are what to consider:
Good navigation happens when people find it quick and easy to go from one page to another or know where to go to find what they're looking for. Navigation should be easy to understand to make a website accessible, even to the least tech savvy of your visitors.
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Providing your viewers with short and straight-to-the-point content will help them easily remember your message. Set within a clean design, your text will stand out and will be memorable.
This can be achieved with the help of a copywriter who not only creates relevant content but is familiar with SEO requirements as well.
Clear CTAs have the power to increase conversions. Combine them with meaningful and helpful graphics and more effective headlines, and your conversion rate can more than double.
But you have to test your CTA to determine how effective they are in influencing visit behaviour. Generally, making it really easy for customers to buy or find what they are looking for makes the best CTA.
Keeping short forms to only the essentials ensure potential clients don't opt out before they can even begin. Take, for instance, Dropbox's signup form. It only requires the first and last names, email address, password, and nothing else. Quick and easy.
Some e-commerce websites, on the other hand, allow first-time shoppers to process their orders without the need to register. This can happen after the order is completed or on the next transaction.
Combine these website design ideas with SEO elements and you can expect two main things:
Increased customer conversion due to a compelling web design and an SEO structure that presents your products and services in a way that works best for your clients. This will result in better customer traffic and higher ROI.
Improved customer relationship since you serve clients with exactly what they need. Make your website mobile-friendly and you can reach more people and prospects that will convert to loyal customers.
With these in mind, make sure to combine SEO and a well-designed website when developing a digital marketing strategy. Used correctly, you will gain more customers and enjoy top ranks in search engines.
I do love that minimalist design is coming back, less IS more and the image is taking us centre stage making us FEEL something.