Cambridge SEO services for your online project
For sure you will have heard of Cambridge right who doesn't? They even created one in Cambridge Massachusetts. But the original and best gives us the most famous of Universities and a city of culture, museums, medical schools, and world-leading hospitals. There are many many bikes too as it's a forward-thinking green city- and tough to get around by car. A generous amount of parks and the river cam with punting in summer add to the sporting or leisure activity. All this gives rise to a most interesting destination for many tourists visiting the UK. It is so popular that house prices rival those in London, staunchly Labour is a tremendous asset to the U.K. Many businesses with websites need SEO and website maintenance services.
We are based just outside Cambridge and handle SEO and maintenance projects globally.
"It's a powerful touchpoint on the consumer path to purchase"
Images of Cambridge
SEO
SEO is the art form (and it is an art) of engineering a website to be optimised such that it appears higher up in the search engine lists for given 'keywords'. This very page is optimised for the keyword 'Cambridge SEO' a taste of the ability since this is a competitive term - surprisingly. A competitive term is one that a lot of people search for and so many companies and lead generator companies try to exploit. The advantages of Organic Search to a business are immense. It's a powerful touchpoint on the consumer path to purchase and one that every brand wants a piece of hence why the SEO industry grew. Many SEO experts will claim to deliver your website to the top of Google Search. It may be easy to do if you have no competition and offer a very narrow product. But if you have a lot of competition then this claim should be taken with a pinch of salt.
I'm in a competitive space - help!
Well with risk comes reward that's why you're in that competitive space right - don't tell me that you thought you could simply get to the top of organic search with the keyword 'fast weight loss'!
If you are in a competitive space you can find some shoulder area that you can start to build on and from there work your way up after you start to establish yourself. And your links build up - NATURALLY.
"This originally worked and google got very annoyed"
A word on Links!
The more links you get the more authoritative your website is rated by Google. But don't simply go buy links. This is what happened when the SEO community worked out that links were contributing to ranks - they went and created sites whose simple aim was to link out to your site...with no other intent. This originally worked and Google got very annoyed as they hate to see websites that are not worthy at the top of the ranks. That makes Google look bad after all it's poor customer service. So Google started to roll out updates combating these people doing this. WHO ARE THESE PEOPLE!
PROTIP: Don't buy links.
ANOTHER PROTIP: Link to good quality authority sites.
A word on content creation
When something works - through AB testing for example then the community jumps on it. Content creation is the new link craze. It can work. But it's not a solution that simply works in isolation anymore at least. @backlinko will tell you he tested the nuts out of this. And his findings make sense! And it takes a massive amount of time. Do you think your readers prefer to find wishy-washy articles all over your site? They won't get shared and they won't get traction.
Hire a professional SEO consultant who knows what works to engage with you and start to fix your online presence.
Get a free website audit by contacting us today!
