Digital Marketing Channels

Search (SEO)
Search Engine Optimisation- Getting your website appearing in front of the right people at the right time in terms of search engines such as Google Bing and Duck Duck Go.
Paid Advertising
Paid advertising can take many formats and be on any platform such as Google Linkedin Facebook Twitter and Youtube.
Email
Email marketing within GDPR compliance is an effective strategy to reach existing customers and find new ones too.
Content Marketing
Content marketing is an effective opportunity to win new traffic increase BRAND AWARENESS and generally boost your online presence.
Lead Generation
Lead generation is one of our most popular services. Can you handle 30, 100, 1000 leads per month?

What is CRM ? CRM is a Customer Relationship Management. There are comprehensive tools available- chances are your email has been the seed in some CRM system at some point.

CRM tools allow you to start from an email address and slowly add information to build a profile around this email like add a name, gender age etc...profiling the real person at the end and trying to sell them something.

Like it or not it's how things work. Profiling your customer is a tested marketing strategy.

 

Ok so you may be using one of these CRM tools to manage your leads turning them into customers but they can be daunting at first and you would want to integrate this into your regular workflow. Depending on the CRM tool you have then you might have some really powerful tools part of which could be managing and creation of attractive compelling email tools. What these do is manage the statistics of an email campaign also allow you to store the build of the email and ultimately send it out to your emails that you have been building up. For a small business we recommend making sure that you follow a minimum of steps to achieve a reasonable sucess rate.

  • Don't send more than 1 email per week.
  • Make the email compelling (really make the reader be compelled to open a link in the email)
  • Make sure you provide very clear click unsubscribe options. This is about reputation protection. Show people you care about them.
  • Clearly allow anyone (not just registered users) to subscribe to your emails.
  • Allow registered members to re-subscribe to emails if they had removed themselves in the past.
  • Recognise this is a more powerful niche medium to send information than the larger social networks. People following you on twitter COULD be very slightly interested in a tweet you made, they may not really be interested in buying into your services. They would never subscribe to your mailing list for this reason.

These are just a few things, we can discuss your individual needs. There are many good articles on this marketing discipline available for free online and it is not the point of this document to reveal them all.

What we want to do is empower you to be able to put these marketing principles into play for your business.

See below an example of an html email that has its links removed as an example of what you can send your potential customers weekly monthly etc.

 

Email not displaying correctly? View it in your browser.

Six Reasons To Submit Your Hotel or Tour
Dear
I’m the owner of Landed.at, a fast-growing comprehensive resource for independent travellers. The site is an invaluable website including reviews, accommodation listings and tips from other travellers. We are currently developing our China section and would love to have you on our site. You can list with us and never pay us a penny as we operate on a commission basis of just 10%. This attractive rate allows you to try us for free and the flexibility of our system means there is no vendor lock in, leave whenever you like.

How will listing on landed.at benefit you?

  • The flexibility to work alongside your current system in an complimenting easy way.
  • Handle live availability right up to invoicing and recording payment points.
  • Embeddable availability and booking form for your website and partners websites / blogs.
  • All types of accommodation / room options, book out availability through other channels
  • Personalised Continued Support (This is a service and a website)
  • The listing will benefit you by increasing web traffic to your business via landed.at (and thus ideally the number of guests you accommodate) and also lift your positioning in Google. You will get automated tweeting on twitter (twitter.com) and inserted into our many relevant RSS feeds that we provide for the internet.

How to register on landed.at:
1. Register on the site following this link:http://landed.at/register

2. Activate your membership via the confirmation email we send you (check your junk mail folder if it hasn’t arrived in a few minutes)

3. Log in and choose to register property / hotel from the menu at the top of the page.

4. Fill out the hotel / resort detail as best you can at this stage nothing will be published. We wiill get in touch with you at this point via email to ensure your listing is as you like it
Any questions please don’t hesitate to contact me click here.

Advertise on Landed.at:
we have a wide variety of options available including some free ones click here to learn more about advertising.



View our selection of China Items or submit one to the library.

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(0044) +1234567890
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