I'm going to compile a list of free seo tools here for all my readers. You can setup and learn SEO if you want to it will like anything take time. And you can do it with a small outlay but you need to be earning in your day job while you learn and get clients.
Majestic Seo This is rated as a backlink analysis tool. I used this for a while and found it's interface not so intuitive. If you want an easy to use SEO tool then Moz and Semrush are easiest. Moz seems to be lacking in parts for me but they are keen to get there. Majestic does have a high respect in the SEO industry so take a look.
Moz- A great product that I see of most benefit to less skilled webmasters or SEO folk. You get actual page by page advice which many paid are starting to try and do more of. It lacks in keyword analysis and ranking for immediate checks you might need.
Semrush- A very strong contender for the best SEO tool. Their volume tool was not accurate for keywords, which they have changed in 2018.
Ahrefs- I really like this tool though prefer semrush interface, it's a closely fought battle. If you have the money then use both.
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