I had intended to just visit the Fenland for Business meeting this morning for half the duration but ended up staying and calling off my 12 O'Clock appointment. The reasons for this were:
Here is an interesting link that helps a marketeer see today's view of the path to purchase.
http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/Millward-Brown-Digital_Navigating_the_New_Path_to_Purchase.pdf
Ok you will need a few days to fully go through this mega list of marketing tools. http://trackmaven.com/blog/2016/06/marketing-tools-list/
In the video below the guys explore a path to buying an apple mac book pro. With a traditional old school look at analytics you can measure the organic traffic through to purchase. However as discussed there was a ton of TOUCHPOINTS that the brand needed to make happen and won on.
We need more sophisticated tools to measure these 'hidden' touchpoints. Its a little bit related to that 'conversation online'.
There are a great many social media tools available for free - here is a list of some of them.
http://www.dreamgrow.com/69-free-social-media-monitoring-tools/
