1 minute reading time (134 words)

The Path to Purchase

WIP : Path to Purchase

Here is an interesting link that helps a marketeer see today's view of the path to purchase.


Ok you will need a few days to fully go through this mega list of marketing tools. http://trackmaven.com/blog/2016/06/marketing-tools-list/

Understand Attribution Modelling

In the video below the guys explore a path to buying an apple mac book pro. With a traditional old school look at analytics you can measure the organic traffic through to purchase. However as discussed there was a ton of TOUCHPOINTS that the brand needed to make happen and won on.

We need more sophisticated tools to measure these 'hidden' touchpoints. Its a little bit related to that 'conversation online'.

How to evaluate Social Media Attribution ?

‚ÄčThere are a great many social media tools available for free - here is a list of some of them.

Setting up your email clients so that emails don't...
This Week in Cambs Digital

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 17 July 2024

Captcha Image

By accepting you will be accessing a service provided by a third-party external to https://cambs.eu/