The Path to Purchase

WIP : Path to Purchase

Here is an interesting link that helps a marketeer see today's view of the path to purchase.

http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/Millward-Brown-Digital_Navigating_the_New_Path_to_Purchase.pdf

Ok you will need a few days to fully go through this mega list of marketing tools. http://trackmaven.com/blog/2016/06/marketing-tools-list/

Understand Attribution Modelling

In the video below the guys explore a path to buying an apple mac book pro. With a traditional old school look at analytics you can measure the organic traffic through to purchase. However as discussed there was a ton of TOUCHPOINTS that the brand needed to make happen and won on.

We need more sophisticated tools to measure these 'hidden' touchpoints. Its a little bit related to that 'conversation online'.

How to evaluate Social Media Attribution ?

​There are a great many social media tools available for free - here is a list of some of them.
http://www.dreamgrow.com/69-free-social-media-monitoring-tools/