We have 6 years in digital marketing for our clients across different channels. We will take a look at your business and talk with you as a free consultation service.
The DIGITAL channels include search SEO (PPC and SEO), content marketing, email marketing, social media marketing (SMM)
Traditional channels such as print advertising, newspaper and radio to name but a few. Take a look at more of the services we offer- or simply get in touch and we will discuss your business goals and needs.
Lead generation is the process of harvesting potential customers for a particular business. Customers may be B2B or B2C and they can be product or service related.
At its simplest a set of online advertisements drives traffic to landing pages. The landing pages serve a simple singular function (if done well).
A more complex approach could involve a telemarketing layer or qualifying leads with forms and data gathering. This allows the leads to be segmented and quality scored.
Lead generation is always highly strategic and difficult for a business to excel in. Having access to volume is also a concern not just quality.
Lead generation is often an afterthought in marketing departments and if done, not done well.
Bespoke lead generation strategies that fit to what you need are available through us.
Some things to be aware of:
If you are looking for a marketing agency that can give you more of what you need then take a moment to learn more.
Linkedin have the monopoly on reaching b2b through their targeting features.
For example you can target audiences who look like current customers you have.
You can also target C class executives of a particular kind of company who are the decision makers. Target particular sized companies. Avoid advertising to the wrong people wasting ad spend.
Facebook advertising in it's simplest form allows social media posts to be boosted to gain engagement. Moving beyond that simplistic model you can elect to route traffic to your website or facebook brand page or to install apps and more. Facebook advertising only works when used in conjunction with a funnel.
As a professional web designer of 20 years I have been unknowingly ranking websites before SEO was a thing. I will have an intuitive feel for why your website isn’t ranking but it will need further data analysis.
"there is no comeback with fiverr and you really will get all the care and attention to your baby that $5 can buy!"
Improving your websites position (rank or SERP) in google and other search engines is skilled work which requires technical ability, experience and a network. I also use white hat techniques that are in no way risky. It is also about discovering what people are searching for KEYWORDS in your industry and opening up new marketing verticals.
Google has two distinct kinds of advertising at the highest level. Search and Content advertising. It remains an awesome way to get new customers fast- are your competitors using it?
If you run or manage a business (online or not) you operate within a market. Getting yourself maximum exposure to your target market is the challenge. This was true before the internet came along. The internet is not new but the way your customers find you is the majority of them now use the internet and a mobile device to search for services. This is a quick guide to break up the channels that exist within digital marketing. We can consult with you to determine what channels suit your business the best.
At cambs.eu we have a sustainable value for money price point that is attractive for small and medium sized businesses. We give you great online visibility through online search, advertising and other touch-points such as within social discussions.
These are just a few key channels. Read on for more detail and more digital marketing channels.
What is CRM ? CRM is a Customer Relationship Management. There are comprehensive tools available- chances are your email has been the seed in some CRM system at some point.
CRM tools allow you to start from an email address and slowly add information to build a profile around this email like add a name, gender age etc...profiling the real person at the end and trying to sell them something.
Like it or not it's how things work. Profiling your customer is a tested marketing strategy.
You know Cambridge right who doesn't ? They even created one in Cambridge Massachusetts. But the original and best gives us the most famous of Universities and a city of culture, museums, medical schools and world leading hospitals. There are many many bikes too as it's a forward thinking green city- and tough to get around by car. A generous amount of parks and the river cam with punting in summer add to the sporting or leisure activity. All this gives rise to a most interesting destination for many tourists visiting the UK. It is so popular that house prices rival those in London, staunchly Labour it is a tremendous asset to the U.K. Many businesses all with websites need SEO and website maintenance services.
We are based just outside Cambridge and handle SEO and maintenance projects globally.