We have 5 years in digital marketing for our clients across different channels. We will take a look at your business and talk with you as a free consultation service.
The DIGITAL channels include search (PPC and SEO), content marketing, email marketing, social media marketing (SMM)
Traditional channels such as print advertising newspaper radio to name a few. Take a look at more of the services we offer or simply get in touch and we will discuss your business goals and needs.
Linkedin have the monopoly on reaching b2b through their targeting features.
For example you can target audiences who look like current customers you have.
You can also target C class executives of a particular kind of company who are the decision makers. Target particular sized companies. Avoid advertising to the wrong people wasting ad spend.
Facebook advertising in it's simplest form allows social media posts to be boosted to gain engagement. Moving through that simplistic model you can elect to route traffic via your website or facebook brand page or to install apps or get more likes to your page and more. It really is a different option to Google Advertising.
Facebook is interuption advertising. So people are looking through their feed scrolling down and depending on their interests which facebook knows very well they will get served an appropriate ad (now and again). Consider that you go to google and type in an INTENT. You are looking for something. That is googles advantage in that in the search there is the question we get to know directly what the user wants right now. The advantage to facebook is in knowing the user and their behaviours to a degree. For example facebook knows if you click through an ad and buy something. Facebook is generally cheaper for clicks because of the lack of intent but you need to evaluate both platforms against your goals. Facebook is also able to multiply a potential audience with Look Alike Audiences and of course retargeting.
One attractive thing going for facebook is what they know about us. If you are generating leads you might be able to directly gain the information you would otherwise have to get entered from a form (an obvious pain point). Pick from 6 kinds of advert, your product never looked so good and reached the person hopefully likely to buy. Having the ability to take the user on a full page mobile ad story where the user scrolls down is really excitiing for advertising things you would never search for. Some of the formats require videos to be created or at least good images. With google ads you can get going faster with simple text.
As a professional web designer of 17 years I have been unknowingly ranking websites before SEO was a thing. I picked up a good intuitive feel for why your website isn’t ranking but it will need further analysis.
"there is no comeback with fiverr and you really will get all the care and attention to your baby that $5 can buy!"
Improving your websites position (rank or SERP) in google is skilled work which requires technical ability, experience and a network. I also use white hat techniques that are in no way risky. It is also about discovering what people are searching for KEYWORDS in your industry and opening up new marketing verticals.
Google has two distinct kinds of advertising at the highest level. Search and Content advertising. It remains an awesome way to get new customers fast- are your competitors using it?
If you run or manage a business (online or not) you operate within a market. Getting yourself maximum exposure to your target market is the challenge. This was true before the internet came along. The internet is not new but the way your customers find you is the majority of them now use the internet and a mobile device to search for services. This is a quick guide to break up the channels that exist within digital marketing. We can consult with you to determine what channels suit your business the best.
At cambs.eu we have a sustainable value for money price point that is attractive for small and medium sized businesses. We give you great online visibility through online search, advertising and other touch-points such as within social discussions.
These are just a few key channels. Read on for more detail and more digital marketing channels.
What is CRM ? CRM is a Customer Relationship Management. There are comprehensive tools available- chances are your email has been the seed in some CRM system at some point.
CRM tools allow you to start from an email address and slowly add information to build a profile around this email like add a name, gender age etc...profiling the real person at the end and trying to sell them something.
Like it or not it's how things work. Profiling your customer is a tested marketing strategy.
You know Cambridge right who doesn't ? They even created one in Cambridge Massachusetts. But the original and best gives us the most famous of Universities and a city of culture, museums, medical schools and world leading hospitals. There are many many bikes too as it's a forward thinking green city- and tough to get around by car. A generous amount of parks and the river cam with punting in summer add to the sporting or leisure activity. All this gives rise to a most interesting destination for many tourists visiting the UK. It is so popular that house prices rival those in London, staunchly Labour it is a tremendous asset to the U.K. Many businesses all with websites need SEO and website maintenance services.
We are based just outside Cambridge and handle SEO and maintenance projects globally.